Industry News

Spanish Startup Relies on HP Indigo

The HP Indigo WS6800 helps Romantics deliver customized labels for its juices.

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By: Anthony Locicero

Copy editor, New York Post

Romantics, a Spanish business that produces daily fresh cold pressed juices, uses HP Indigo digital printing solutions to deliver customized labels for its juices and create brand engagement. Founded 10 years ago, Romantics, which pioneered the introduction of cold pressed juices in Spain, has always looked at creative solutions that help its juices stand out and sell quickly, given the short shelf life of the products. With no marketing budget, Romantics’ founders have leaned on the produ...

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